Growing Together, Creating Greater Meaning for a Sustainable Future

PT Aspirasi Hidup Indonesia Tbk (AHI) is a business unit of Kawan Lama Group that oversees AZKO, ATARU, Pendopo, NEKA, and Toys Kingdom as brand under its subsidiary, as well as ruparupa as a brand under AHI’s associate entity.

AZKO, Your Home Life Improvement Partner

A retail innovation that inspires better living through an A–Z collection of products, comprehensive services, and collaborative ideas.

Simple Joys with ATARU, Reward Yourself, Share Happiness

Practical, stylish, trendy, and colorful. For the young, active, and creative generation.

Pendopo, National Heritage from the Nation's Hands

Pendopo curates local products in collaboration with MSMEs across Indonesia, presenting collections of fashion, crafts, food & beverages, as well as beauty & wellness.

Shop Smart and Save More Anytime

A wide selection of affordable, practical, and relevant household and lifestyle needs.

Toys Kingdom, Creating Smiles for All Ages

From safe and educational toys for babies, to hobby essentials loved by adults, Toys Kingdom is here to spark joy and ignite imagination.

Smart Shopping, Only at ruparupa

Discover home essentials, furniture, electronics, and lifestyle products from trusted official partners—all in one place.

PT Aspirasi Hidup Indonesia Tbk is committed to running a sustainable business.

By prioritizing positive impacts on society and the environment, we continue to implement various sustainability programs to achieve our set targets to shape a better future.

Our Sustainability Initiatives