About Us
Information about PT Aspirasi Hidup Indonesia Tbk, from its establishment to its rapid growth, and its current portfolio of various business brands and subsidiaries.
From Aspirations, We Grow with Indonesia
PT Aspirasi Hidup Indonesia Tbk (AHI) is a multi-brand retail company that provides solutions for household needs, modern lifestyle, and family entertainment. In addition to managing leading retail brands such as AZKO, Pendopo, ATARU, and NEKA, AHI also owns the subsidiary PT Toys Games Indonesia (Toys Kingdom), PT Kawan Lama Inovasi and PT Krisna Aspirasi Sejahtera, as well as an associate entity, PT Omni Digitama Internusa (ruparupa), which serves as an integrated omnichannel platform for AHI and Kawan Lama Group brands.
More than just retail, AHI not only consistently innovates but also stands as a source of inspiration and solutions to help people realize a better quality of life. Our corporate values serve as the foundation for every step and business decision we make.
Through continuous innovation, we deliver relevant products and experiences that empower customers to express themselves and fulfill their needs. With a collaborative spirit and a commitment to sustainable growth, AHI is dedicated to being a relevant, responsible, and inspiring partner for a better Indonesia.
Our Company Values
Committed
Our history goes back a long way and that should speak volumes about our commitment. With a renewed spirit, we strengthen this trait so that customers feel it through any business that we do.
Insightful
We are honed by years of experience but we believe knowledge is limitless, hence we always look ahead and stay in tune with customers' needs for tailoring ways to keep igniting and inspiring aspiration.
Trustworthy
As we aim to enhance the quality of life for many, it is only natural for us to maintain our integrity. We take full responsibility for our words and actions as our reputation is built on people’s trust.
Vision
Becoming the leading retail hub for home improvement and lifestyle products in Indonesia.
Mission
Providing a diverse selection of lifestyle and essential products, while staying closer to the community through innovative, convenient shopping solutions in line with sustainability principles.
Company
History
1995
Established as a subsidiary of PT Kawan Lama Sejahtera, PT ACE Hardware Indonesia was directly appointed by ACE Hardware Corporation to hold the exclusive licensing rights in Indonesia.
1996
The Company inaugurated the first store of ACE Hardware in Karawaci, Tangerang.
2007
The Company conducted its Initial Public Offering (IPO) on November 6, 2007 on the Indonesia Stock Exchange (IDX).
2010
Established PT Toys Games Indonesia (Toys Kingdom) as a subsidiary that provides a complete collection of toys and hobbies for all ages.
2011
Pendopo was established with a focus on providing curated local products, including traditional food and beverages, through partnerships with more than 300 Micro, Small, and Medium Enterprises (MSMEs) across the archipelago.
2018
ATARU was established as a provider of daily needs for young generations to appear unique and trendy.
2019
Committed to sustainably in conducting business.
2024
- The Company changed its name to PT Aspirasi Hidup Indonesia Tbk (abbreviated as “AHI”) as a strategic step forward to better reflect the Company’s broader role.
- PT Aspirasi Hidup Indonesia Tbk launched a new corporate logo.
2025
The launch of the AZKO brand with the slogan “Your Home Life Improvement Partner”, offering a comprehensive collection of products from A to Z, with inspiring services that meet the needs and aspirations of Indonesian consumers.
Our Brands
We host a variety of trusted retail brands and omnichannel solutions that offer an integrated online and offline shopping experience to meet the lifestyle needs of the Indonesian community.
Each business brand is designed with its own character, purpose, and experience, yet all share the same spirit of helping customers achieve a better quality of life.
With more than 260 AZKO stores and over 75 Toys Kingdom stores across over 80 cities in Indonesia, PT Aspirasi Hidup Indonesia Tbk continues to expand its reach to be closer to Indonesian families. In addition, ATARU and Pendopo are also present in various locations, both as standalone stores and shop-in-shops within AZKO, offering inspiring shopping experiences and enhancing people’s quality of life.
Awards
Bisnis Indonesia Awards
Indonesia Public Relations (PR) of the Year 2025
Retail Asia Awards 2025
SPEx2 Awards 2025
Top Retailer Award 2025
Anugerah Ekonomi Hijau
Mata Lokal Award 2025
Padmamitra Award DKI Jakarta 2025
NEXT Awards 2025
Service Quality Award 2025
Detikcom Award 2025
Indonesia's Best Corporate Sustainability Initiative 2025
Disway Awards 2025 - Anugerah Brand Populer Indonesia
Best Managed Companies 2025
CNBC Indonesia Awards 2025
PT Aspirasi Hidup Indonesia Tbk
Jl. Puri Kencana No.1, Kembangan Selatan,Kec. Kembangan, Kota Jakarta Barat,
Daerah Khusus Ibukota Jakarta 11610
+62 21 582 8282
