AZKO received the Most Innovative Branding/Re-branding Campaign award for its campaign #(A)wal(C)erita(E)volusi AZKO at the NEXT Awards 2025, held at Pullman Hotel Jakarta on 18 September 2025. 

AZKO is recognized for successfully executing a rebranding that not only refreshed its visual identity but also strengthened its brand positioning to be more relevant to the aspirations and lifestyles of today’s Indonesian customers. After 30 years in the retail industry, this transformation has been realized through the launch of AZKO, a more inspiring shopping experience, and consistent brand communication across multiple channels.

Organized by MARKETECH APAC, a marketing-focused media platform in the Asia-Pacific region, the awards spotlight excellence, innovation, and creativity in marketing across Indonesia, Malaysia, Singapore, and Philippines.