Understanding the dynamics of the global and national economies, and the increasing competition in the retail industry, the Company puts adaptive and long-term strategies as the key to business sustainability. Through its Sustainability Ambition 2030, the Company has established a guiding framework to create long-term value for all stakeholders.

This strategy is focusing on three pillars: People, Environment, and Business, with Good Corporate Governance as the foundation. The commitment is reinforced by the active involvement of management in formulating, directing, and overseeing the implementation of the Sustainability Ambition 2030.

For the Company, sustainability is not just a moral commitment or compliance measure, but a strategic foundation integrated into policies and transformation directions to drive inclusive, resilient, and long-term business growth.